From the category archives:

Trädgardssajten

Status för våra nya sajter i byggmedia

by Patrik Högberg on 03 februari 2009

Jag har faktiskt skrivit väldigt lite om hur det går med våra nya sajter i denna blogg och nu tänkte jag ägna mig lite åt just det.

Planeringen var att vi skulle leverera alla tre sajter (Byggdags.se, Hemochharmoni.se samt Tradgardsdags.se) samtidigt i början av januari. Tyvärr har inte det blivit av som ni märkt men vi är på väldigt god väg, så vi har ändrat lite i tidsplanen som det ser ut nu. Den största skillnaden är att vi lanserar varje sajt enskilt, och den som vi jobbat mest med hittills är Hemochharmoni.se så det är den sajten som blir först ut.

Hem och harmoni – februari 2009
Under februari ska den bli öppen för allmänheten och det ska bli väldigt spännande då själva teknologin och idéerna med det mesta i sajten är helt nya och ganska oprövade på marknaden (speciellt den semantiska implementeringen). Trots djupet på teknik så ska allt vara barnsligt enkelt att använda, men det är framförallt den sammansättning av funktioner och tjänster med djupdykning in i behoven som heminredare har vilket kommer göra denna sajt oerhört populär. Jag är väldigt övertygad om att även denna sajt kommer bli en ”instant hit” hos målgruppen.

Lite offtopic om ”Word of mouth”
Ja, ni som följt bloggen vet lite kanske om hur det fungerar på nätet, gör man något som är väldigt värdefullt för individen så sprider den budskapet vidare (word of mouth). Vår kärna är inbitna bloggare och därför är jag så övertygad om att det inte tar många timmar innan det spridit sig i hela målgruppens bloggosfär. Men denna effekt får man bara om man gör sajten underifrån med fullträff i individens behov (det motsatta sättet en redaktion traditionellt arbetar med), dvs man ska inte lyfta ut nyheter och göra reklam eller tvinga användare att använda tjänsten då blir man fast för alltid att köpa framtida trafik. Med underperspektivet maximerar man engagemanget.

Trädgårdsdags – mars 2009
Sedan har vi tänkt att Trädgårdsdags ska komma ut i mars eftersom det nu snart är högaktuellt med att planera sommarens trädgård. Vi har en idé om att basen i sajtens behovsinriktning ska vara Sveriges växtzoner. Trots att vi har gjort en hel del för denna sajt och planerat en del verktyg så är det oerhört mycket mer som ska till för att hitta rätt i behoven hos trädgårdsmänniskor. Den här sajten kommer verkligen att bli intressant och har en stor potential att bli enormt stor i Sverige, mest pga att det egentligen inte finns någon konkurrens.

Byggdags – mars 2009
Vi kommer att även försöka leverera Byggdags i mars 2009 vilket också kommer bli väldigt spännande. Denna sajt kommer att ha mer verktyg och vara fokuserad på de praktiska funktionerna och utmaningarna som man har när det ska byggas nytt eller renovera. Här har vi en uppsjö med idéer och funktioner som ska läggas in efter hand och en del har vi redan snickrat lite på. Designen på sidan har vi också gjort utkast på och har legat till grund för en hel del diskussion. Nu har vi i alla fall kommit långt fram och börjar så smått att koppla ihop teknik, design och funktioner.

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Trädgårdsdags heter vår nya sajt om trädgård och växter

by Patrik Högberg on 29 oktober 2008

Det blev lite sent idag, men jag lovade och berätta om vad vår trädgårdssajt skulle ha för namn och det blir alltså Trädgårdsdags, www.tradgardsdags.se.

Den här sajten blir superspännande att göra, vi har massvis med intressanta verktyg som just nu håller på att skapas, bl.a. en trädgårdsplan. Fokus kommer ligga på att anlägga en trädgård då det går ihop med vårt breda koncept och gör sajten väldigt unik, det finns knappt några konkurrenter. Men självklart kommer även sajten innehålla allt som har med gröna fingrar att göra, såsom register över växter och en massa guider.

Imorgon berättar jag namnet på den tredje sajten…

Lite offtopic…
Jag har varit insjunken i programmering med ramverket Zend Framework hela dagen och hunnit en hel del faktiskt med alla tre sajter. Men när jag får lite tid över senare ska jag installera Wordpress i min server på den här bloggen, känner att många väsentliga funktioner fattas i blogger. Något som jag inte tänkte så mycket på då men när jag jobbat med Blogger ett tag nu så inser jag begränsningarna.

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Releaseplan för Bygg, inredning och trädgård

oktober 21, 2008

Jag gillar att skapa förväntningar så ”here goes”:
Våra nya sajter kommer alla att ha premiär 1 januari 2009, men innan dess kommer jag släppa en betaversion förmodligen tidigt i december 2008.
Så nu har jag satt piskan på att det ska bli av och jag ska göra mitt yttersta för att hålla denna ”Deadline”.

1 januari 2009 [...]

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Den tredje sajten i vårt nya koncept är…

oktober 20, 2008

Jag lovade i fredags att idag avslöja den tredje sajten som ska vara handen i handsken i det koncept vi kommer att lansera framöver.
Det blir en sajt som handlar om tomt och trädgård – det var väl inte så svårt att gissa när jag redan berättat om sajten vi ska lansera för de som köper [...]

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