From the category archives:

Marknadsföring

Att skapa mikrosajter för bättre SEO är inget smart!

by Patrik Högberg on 26 januari 2009

Jag tittar ibland pÃ¥ ”whiteboard friday”, som VD’n pÃ¥ SEOmoz brukar presentera och i fredags berättade han varför det inte är sÃ¥ bra idé att skapa mikrosajter för att öka trafik till sin riktiga sida som man vill fÃ¥ besökare till.

Det är nämligen sÃ¥ att förr i tiden för ca 5 Ã¥r sedan kunde man manipulera Googles resultat ganska enkelt med sÃ¥dana här tekniker och nÃ¥gra av dessa utnyttjade jag i början av 2000-talet för att öka trafiken till Bröllopstorget och Familjeliv. Men nuförtiden mÃ¥ste man istället jobba mer lÃ¥ngsiktigt och ”content wise” vilket innebär rent konkret att man ska skapa material som människor faktiskt vill ha och söker efter, dÃ¥ fÃ¥r man garanterat mycket trafik frÃ¥n sökmotorer.

Tekniken bakom att skapa mikrosajter beskriver Scott väldigt enkelt i sin video i fredags, som innebär att man skapar små nischade sajter om ett ämne för att attrahera externa länkar och skapa höga värden. Sedan kan man med dessa mikrosajter göra skräddarsydda länkar som ska ge högre värde till vissa resurser i sin riktiga sajt. Men som sagt, det är en gammal teknik som man inte ska använda längre och det förvirrar bara användarna som kanske egentligen redan från början var mer intresserade av den riktiga sajten.

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59% av de ledande varukedjorna har en sida på Facebook

by Patrik Högberg on 15 januari 2009

SÃ¥g just en undersökning gjord av ett företag i USA att 59% av de ledande varukedjorna är nu representerade med en ”Fan club” sida pÃ¥ Facebook. En liknande undersökning gjordes i juni 2008 och dÃ¥ var det bara 30% av varukedjorna som fanns där.

På drygt ett halvår har det ökat med 29%, vilket innebär att det är en fantastisk marknadsutveckling i USA vad gäller sociala nätverk. Att varukedjorna i stor utsträckning använder sociala nätverk för att kommunicera med sina kunder gör att traditionella marknadsföringssätt på nätet kommer att minska drastiskt. Jag tänker då på banner annonser och mediabyråerna som huvudsakligen jobbar med det.

Detta innebär ocksÃ¥ att företagen i större utsträckning kommer jobba mer med nätet själva än via genom mediabyrÃ¥er och därför kommer näringskedjan pÃ¥ nätet att drastiskt förändras under 2009. Allmänmedia sÃ¥som tidningarna pÃ¥ nätet kommer vara de stora förlorarna, speciellt de som inte är nischade i ämne eller geografiskt – de borde verkligen se över sin affärsmodell nu om det inte redan är försent. Men det innebär ocksÃ¥ att mediabyrÃ¥erna mÃ¥ste byta marknadsfokus, de som inte klarar av omställningarna kommer att fÃ¥ det ganska hÃ¥rt de närmaste Ã¥ren.

Vinnarna är framförallt nischade webbsajter och sociala nätverk, det kommer bli en fantastisk marknad för dessa sajter under några år framåt. Det känns verkligen intressant och utmanande, jag gillar verkligen denna utveckling som har mitt största fokus i sociala medier på nätet. Framförallt blir det fantastiskt roligt att i detta läge öppna våra nischade sajter inom bygg, heminredning och trädgård som vi inom kort kommer att lansera i Sverige.

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Julkort, visitkort och andra marknadsföringsprylar

november 6, 2008

Vi som entreprenörer med nya startups måste ju fixa allt i bolagen och man får inte vara sämre än andra så därför tänkte jag slå ett slag med att tipsa om www.vistaprint.se. Utmärkt även för privata behov.
Där kan man skräddarsy sina trycksaker genom att ladda upp egna logos, bilder etc, få snabb leverans (inom en [...]


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