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inredning

Status för våra nya sajter i byggmedia

by Patrik Högberg on 03 februari 2009

Jag har faktiskt skrivit väldigt lite om hur det går med våra nya sajter i denna blogg och nu tänkte jag ägna mig lite åt just det.

Planeringen var att vi skulle leverera alla tre sajter (Byggdags.se, Hemochharmoni.se samt Tradgardsdags.se) samtidigt i början av januari. Tyvärr har inte det blivit av som ni märkt men vi är på väldigt god väg, så vi har ändrat lite i tidsplanen som det ser ut nu. Den största skillnaden är att vi lanserar varje sajt enskilt, och den som vi jobbat mest med hittills är Hemochharmoni.se så det är den sajten som blir först ut.

Hem och harmoni – februari 2009
Under februari ska den bli öppen för allmänheten och det ska bli väldigt spännande då själva teknologin och idéerna med det mesta i sajten är helt nya och ganska oprövade på marknaden (speciellt den semantiska implementeringen). Trots djupet på teknik så ska allt vara barnsligt enkelt att använda, men det är framförallt den sammansättning av funktioner och tjänster med djupdykning in i behoven som heminredare har vilket kommer göra denna sajt oerhört populär. Jag är väldigt övertygad om att även denna sajt kommer bli en ”instant hit” hos målgruppen.

Lite offtopic om ”Word of mouth”
Ja, ni som följt bloggen vet lite kanske om hur det fungerar på nätet, gör man något som är väldigt värdefullt för individen så sprider den budskapet vidare (word of mouth). Vår kärna är inbitna bloggare och därför är jag så övertygad om att det inte tar många timmar innan det spridit sig i hela målgruppens bloggosfär. Men denna effekt får man bara om man gör sajten underifrån med fullträff i individens behov (det motsatta sättet en redaktion traditionellt arbetar med), dvs man ska inte lyfta ut nyheter och göra reklam eller tvinga användare att använda tjänsten då blir man fast för alltid att köpa framtida trafik. Med underperspektivet maximerar man engagemanget.

Trädgårdsdags – mars 2009
Sedan har vi tänkt att Trädgårdsdags ska komma ut i mars eftersom det nu snart är högaktuellt med att planera sommarens trädgård. Vi har en idé om att basen i sajtens behovsinriktning ska vara Sveriges växtzoner. Trots att vi har gjort en hel del för denna sajt och planerat en del verktyg så är det oerhört mycket mer som ska till för att hitta rätt i behoven hos trädgårdsmänniskor. Den här sajten kommer verkligen att bli intressant och har en stor potential att bli enormt stor i Sverige, mest pga att det egentligen inte finns någon konkurrens.

Byggdags – mars 2009
Vi kommer att även försöka leverera Byggdags i mars 2009 vilket också kommer bli väldigt spännande. Denna sajt kommer att ha mer verktyg och vara fokuserad på de praktiska funktionerna och utmaningarna som man har när det ska byggas nytt eller renovera. Här har vi en uppsjö med idéer och funktioner som ska läggas in efter hand och en del har vi redan snickrat lite på. Designen på sidan har vi också gjort utkast på och har legat till grund för en hel del diskussion. Nu har vi i alla fall kommit långt fram och börjar så smått att koppla ihop teknik, design och funktioner.

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Hem och Harmoni heter vår nya inredningssajt

by Patrik Högberg on 28 oktober 2008

Idag avslöjar jag vårt namn på inredningssajten, den ska alltså heta ”Hem och Harmoni” och ni kan redan surfa in på adressen nu: www.hemochharmoni.se

Det är Charlotte som mest jobbar med det konceptet och vi är i full färd att lägga in alla godsaker (verktyg) i utvecklingsmiljön som jag jobbar med för fullt.

Den här sajten om inredning passar perfekt i vår affärsplan och del i en större marknadsnisch som vi vill utveckla och ge annonsörer mycket hög avkastning på. Dvs inriktningen kommer bli en marknadsplats, men med fokus på heminredarna.

Jag kommer inte avslöja innehållet på sidan ännu, det får dröja av flera skäl, mest att inte allt är bestämt ännu. Imorgon kommer jag avslöja vad vår trädgårdssajt ska heta, och på torsdag vad den mäktiga byggsajten kommer gå under för varumärke. På fredag ska jag berätta om en fjärde sajt som knyter ihop hela konceptet för marknaden.

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Ny inredningssajt för privatpersoner

oktober 9, 2008

Jag har lovat att jag ska berätta lite för varje dag i oktober om mina projekt. Idag kan jag avslöja att vi bl.a. kommer starta en inredningssajt med fokus på verktyg för inredning och hjälpmedel för privatpersoner.
Jag och min fru har hela tiden uppmärksammat behov från våra egna faser i livet såsom när vi gifte [...]

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Jag är såld

oktober 1, 2008

Att igår på Entreprenörsgalan i Stockholms Stadshus sitta och lyssna på entreprenörernas förebilder såsom Ulla Lundevall, grundare Dustin, Robert Af Jochnick, grundare Oriflame, Torsten Jansson, grundare New Wave Group och Mats Qviberg, Avanza gav mig en väldigt självklar insikt – att vara entreprenör är fantastiskt.
En galamiddag i Blå salen är dessutom inget i alla fall [...]

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