From the category archives:

Entreprenör

Att ta risker – I love IKEA

by Patrik Högberg on 03 maj 2009

För att bli framgångsrik entreprenör måste man också ta risker och jag tänkte ägna det här inlägget åt att beskriva det lite närmare nu när sajten www.iloveikea.se har uppmärksammats som ett exempel.

Olika typ av risker
Med risker i det här inlägget menar jag som sådant som skulle vara ett potentiellt hot mot hela affärsidén, som helt skulle kunna få hela satsningen att gå i graven. Sådana risker behöver inte vara uppenbara, det kan vara små detaljer som på lång sikt raserar konceptet eller det kan vara juridiska detaljer som gör att man kommer in i en rättsprocess som skulle kunna ta död på entreprenörskapet.

Att bara starta upp något nytt är förstås också en risk, eller att den som driver idén blir sjuk och kan inte fortsätta fullända idén, men det jag menar här är sådana medvetna risker man måste ta för att uppnå resultat.

Exempel
Direkt när jag nyligen fick reda på sajten www.iloveikea.se tänkte jag wow det var en jätterisk. Här har ett företag tänkt att kapitalisera på andrahandsmarknaden för just Ikea möbler, och den affärsidén är ju i grund och botten säkert väldigt bra. Men för mig så ser jag den satsningen som väldigt riskabel, allt hänger väl på Ikeas sätt att se på detta och skulle de inte tycka detta var bra för deras varumärke kommer det definitivt att bli rättsproblem, dvs hela affärsidén riskeras. Men skulle de tyst godkänna detta så är det bara att säga GRATTIS jag tror de snabbt skulle kunna ta en andel av svenska Blockets annonser.

Sunt förnuft
Jag skulle inte ta uppenbara risker som i exemplet ovan utan att först undanröja risken. Sunt förnuft säger att IKEA vill få möbler till konsumtionsvaror, lite som slit och släng annars skulle nog prissättningen vara betydligt högre. Med detta i åtanke kan jag tänka mig att IKEA nog borde vara emot andrahandsmarknaden, eller rättare sagt att man vill konkurrera med den. Det är alltså inte sunt förnuft för mig, jag gillar att ta risker men som inte har sådan stor risk att gå omkull.

{ 3 comments }

Hur man överlever en social revolt

by Patrik Högberg on 31 januari 2009

Läste ett intressant inlägg om hur man borde hantera kommunikationen mot sina medlemmar på hemsidan i ett socialt nätverk där medlemmar gaddar ihop sig.

Skribenten tar upp ett bra exempel på hur man ska göra och ger 5 råd (beskriver kortfattat här):

Kommunicera hela tiden med medlemmarna även om du inte har något viktigt att säga
Var konkret, försök aldrig dölja eller undvika problem
Förtydliga att du alltid gör allt du kan för att lyssna på alla
Erkänn dina misstag
Lova att lära av dina misstag och visa i konkret handling

Dessa råd är enkla, självklara och konkreta – jag vet av erfarenhet att det är en mycket bra sammanfattning, följer man dessa råd som entreprenör kan man lyckas med en hel del.

{ 1 comment }

Internet har nu över 1 miljard surfare – wow

januari 29, 2009

Enligt en pressrelease från ComScore så har internet i december 2008 passerat 1 miljard användare. Jag har helt klart valt rätt yrke, det kommer att finnas mycket att göra framöver.
Intressant är att redan nu är den största gruppen surfare från Kina, tänk vilken dominans Kina kommer få när medelklassen växer till sig, det kommer säkert [...]

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Riskkapital versus do it, do it, do it!

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Jag skulle vilja betona vikten av att direkt när man kommer på saker även genomföra det snabbt för att det ska komma från idéstadiet, risken är annars stor att det fortfarande bara kommer vara en idé flera år senare. Entreprenörer bör vara mångfaldiga och det innebär att man också måste kunna realisera idén och det [...]

Inbjudan till Founders Event 5 november

oktober 15, 2008

Jag är ju med i Founders Alliance ett nätverk med entreprenörer. De vill att jag ska vara med den 5:e november på ett Founders Event, det är en sammankomst med olika teman som man väljer och funderar på att ställa upp. Tänkte här berätta lite om detta nätverk som jag tycker borde lyftas fram i [...]

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