From the category archives:

Byggsajten

Status för våra nya sajter i byggmedia

by Patrik Högberg on 03 februari 2009

Jag har faktiskt skrivit väldigt lite om hur det går med våra nya sajter i denna blogg och nu tänkte jag ägna mig lite åt just det.

Planeringen var att vi skulle leverera alla tre sajter (Byggdags.se, Hemochharmoni.se samt Tradgardsdags.se) samtidigt i början av januari. Tyvärr har inte det blivit av som ni märkt men vi är på väldigt god väg, så vi har ändrat lite i tidsplanen som det ser ut nu. Den största skillnaden är att vi lanserar varje sajt enskilt, och den som vi jobbat mest med hittills är Hemochharmoni.se så det är den sajten som blir först ut.

Hem och harmoni – februari 2009
Under februari ska den bli öppen för allmänheten och det ska bli väldigt spännande då själva teknologin och idéerna med det mesta i sajten är helt nya och ganska oprövade på marknaden (speciellt den semantiska implementeringen). Trots djupet på teknik så ska allt vara barnsligt enkelt att använda, men det är framförallt den sammansättning av funktioner och tjänster med djupdykning in i behoven som heminredare har vilket kommer göra denna sajt oerhört populär. Jag är väldigt övertygad om att även denna sajt kommer bli en ”instant hit” hos målgruppen.

Lite offtopic om ”Word of mouth”
Ja, ni som följt bloggen vet lite kanske om hur det fungerar på nätet, gör man något som är väldigt värdefullt för individen så sprider den budskapet vidare (word of mouth). Vår kärna är inbitna bloggare och därför är jag så övertygad om att det inte tar många timmar innan det spridit sig i hela målgruppens bloggosfär. Men denna effekt får man bara om man gör sajten underifrån med fullträff i individens behov (det motsatta sättet en redaktion traditionellt arbetar med), dvs man ska inte lyfta ut nyheter och göra reklam eller tvinga användare att använda tjänsten då blir man fast för alltid att köpa framtida trafik. Med underperspektivet maximerar man engagemanget.

Trädgårdsdags – mars 2009
Sedan har vi tänkt att Trädgårdsdags ska komma ut i mars eftersom det nu snart är högaktuellt med att planera sommarens trädgård. Vi har en idé om att basen i sajtens behovsinriktning ska vara Sveriges växtzoner. Trots att vi har gjort en hel del för denna sajt och planerat en del verktyg så är det oerhört mycket mer som ska till för att hitta rätt i behoven hos trädgårdsmänniskor. Den här sajten kommer verkligen att bli intressant och har en stor potential att bli enormt stor i Sverige, mest pga att det egentligen inte finns någon konkurrens.

Byggdags – mars 2009
Vi kommer att även försöka leverera Byggdags i mars 2009 vilket också kommer bli väldigt spännande. Denna sajt kommer att ha mer verktyg och vara fokuserad på de praktiska funktionerna och utmaningarna som man har när det ska byggas nytt eller renovera. Här har vi en uppsjö med idéer och funktioner som ska läggas in efter hand och en del har vi redan snickrat lite på. Designen på sidan har vi också gjort utkast på och har legat till grund för en hel del diskussion. Nu har vi i alla fall kommit långt fram och börjar så smått att koppla ihop teknik, design och funktioner.

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Byggdags – Vår nya sajt om att bygga hus och renovera

by Patrik Högberg on 30 oktober 2008

Många kunde väl räkna ut vad vår byggsajt skulle heta när jag igår avslöjade vad trädgårdssajten hette antar jag. Just det, den kommer heta Byggdags, www.byggdags.se.

Byggdags ska bli en konsumentinriktad sajt med marknadsfokus eftersom det finns så mycket inom byggbranschen. Jag och min fru har varit i byggsvängen nu i ett par år och det är helt otroligt vilken outforskad marknad det finns där ute på nätet, som entreprenör kan man verkligen dregla. Jag kan uppriktigt inte förstå att ingen har sugit tag i detta tidigare i Sverige, det finns lite konkurrenter däribland byggahus.se, men ingen med den inriktning som jag tycker är rakt in i behoven av de som är i byggsvängen.

Här ska det byggas – fast nu på nätet!

Lite bakgrund till namnvalet:
Det var under september som vi verkligen började ”brainstorma” om olika varumärken och namn på det nya konceptet. Det var svårt att hitta ett gemensamt varumärke som täckte alla tre inriktningar och visste av erfarenhet att man måste skapa en nisch i sin nisch för att lyckas på nätet i dessa tider. Valet var ganska uppenbart att vi var tvugna att hitta enskilda varumärken för varje nisch så jakten har de senaste månaderna varit intensiv hos alla inblandade i projektet. Jag kollade runt bland många bra domännamn och kontaktade en hel del personer som ägde bra namn, en del var själva entreprenörer. Vi erbjöd att köpa vissa domäner för drygt 10 000:- men ingen ville sälja – helt otroligt. En och annan kände att de ville skapa en bra byggsajt med sitt namn och hade ingen tanke på att de får oss som konkurrenter och då borde deras domän bli mindre värd. Men det här är ganska välkänt i Sverige, det är många idealister här, speciellt om man jämför med USA där det är självklart att ett intresse om att köpa en domän alltid leder till förhandling.

Hoppet låg ett tag i september på ett varumärke/domän som jag försökte ”snapbacka” (ett namn på en tjänst där man har möjlighet att köpa upp en utgående domän, det finns lite olika tjänster på nätet för det, bl.a. snapback.se, binero.se osv), men jag förlorade budgivningen för en advokatbyrå som lyckades roffa åt sig domänen. Vi kom tillslut på en hel del egna domäner och varumärken – ett tiotal olika som vi registrerat och nu äger, fast det vi bestämde oss för blev hemochharmoni.se, tradgardsdags.se och som jag idag avslöjade byggdags.se.

Vi har dock ett varumärke till som är minst lika viktigt i konceptet och som syr ihop sammanhanget till ett tydligt affärsområde. Imorgon kommer jag avslöja det…

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Releaseplan för Bygg, inredning och trädgård

oktober 21, 2008

Jag gillar att skapa förväntningar så ”here goes”:
Våra nya sajter kommer alla att ha premiär 1 januari 2009, men innan dess kommer jag släppa en betaversion förmodligen tidigt i december 2008.
Så nu har jag satt piskan på att det ska bli av och jag ska göra mitt yttersta för att hålla denna ”Deadline”.

1 januari 2009 [...]

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