From the monthly archives:

maj 2009

12 juni ger jag föreläsning i Stockholm

by Patrik Högberg on 27 maj 2009

Vi bestämde nu att kombinera vårt releaseparty den 12 juni med en föreläsning om hur man skapar och använder sociala nätverksplatser som marknadskanal i Sverige.

Jag kommer personligen presentera vårt nya projekt Byggmedia och officiellt öppna den första sociala webbplatsen i det nätverket, Hem och Harmoni. Istället för att bara ha ett mingelparty så vill jag bjuda och inspirera alla på vilka fantastiska marknadsmöjligheter som nu finns på nätet och kommer berätta om vår resa genom 2000 talets internet i Sverige och hur det kommer att se ut imorgon ur vårt perspektiv.

I föreläsningen kommer jag att bjuda på intressanta nyckeltal gällande sociala nätverksplatser ur ett marknadsperspektiv och hur man kan kapitalisera det till en fungerande affärsmodell. Mina erfarenheter från hur framförallt Bröllopstorget och Familjeliv på kort tid kunde bli så stora trots hård konkurrens är sådant jag öppet delar med mig av.

Efter föreläsningen ca 45 minuter är det mingel ett par timmar där vi bjuder på bubbel och snittar. Här får ni gärna fråga mig om annonsmodeller i sociala nätverk, vilka är de bästa länkbeten i bloggar, sökoptimering och allt som rör marknaden inom sociala nätverk på nätet. Jag har även bred erfarenhet av internationalisering för de som har det i sin agenda.

Men det är inte bara en föreläsning, det är också en ”How to” vi själva praktiserar i vårt nya projekt. Detta blir ett unikt tillfälle att följa hur vi använder vår kunskap att starta upp nya sociala nätverksplatser med fokus att bli de främsta i respektive bransch.

Detta är ett gratis event på ca 2-3 timmar, kl. 14.00 den 12 juni på Clarion Hotel i stockholm och det är begränsat antal platser där vi bjuder in affärspartners, mediabyråer i vår bransch och journalister. Vill ni ha en inbjudan från oss på Virtuell Media i Sverige med mer information kan ni kontakta mig med uppgifter.

{ 4 comments }

SWDC 2009 – för webbsfären av webbsfären

by Patrik Högberg on 26 maj 2009

Igår var jag med på konferensen SWDC 2009 som Dataföreningen ordnade i Kista Science Tower. Jag kom dit för att de hade en imponerande talarlista och det var kul att dessa personer ville ställa upp på ett sådan här event i Sverige.

Detaljer om programmet hittar du på natverk.dfs.se/SWDC_2009 men det var bara två som jag tyckte var extra intressanta att lyssna på och som jag fick tillfälle att prata med själv vilket var kul.

Jag gillade starkt Dylan Schiemann (VD på Sitepen och grundare till Dojo) som gjorde en presentation om Dojo och Comet som är en intressant kombination för att lösa problemet med HTTP. Istället för att använda push-teknik eller hålla trådar öppna i servern för att hantera informationsflöden (typ chatt) så kan man använda Comet som tillsammans med Dojo gör det busenkelt (med några enstaka rader HTML-kod) kan få väldigt avancerade funktioner som är väldigt svåra att lösa med vanlig HTTP.

Dylan berättade för mig att Dojo används oftast i lite tyngre/större applikationer av många företag och det kändes väldigt positivt eftersom jag själv valde Dojo för vårt senaste projekt just av dessa själ. Jag frågade också hur stabilt deras API för att rita på ett Canvas var och han meddelade glatt att det var fit for fight, alltså helt duglig för kommersiellt bruk. Denna funktion används bl.a. av deras ”Charting”-widgets och fungera på alla platformar. Tydligen så används HTML 5 Canvas, Flash, Silverlight eller VRML beroende på vad som är tillgängligt och vilken webbläsare som används, så som webbutvecklare har man bara ett API och det funkar överallt. Jag har nämligen tittat på detta för att hantera vårt 2D och 3D-verktyg där man ska gå omkring virtuellt för att titta hur olika möbler fungerar i sitt hem – direkt i webbläsaren.

En annan person som jag såg fram emot att få träffa var Theresa Neil, hon var användar-gränssnitts ”expert” och har jobbat med flera stora amerikanska bolag för att få mer funktionella webbplatser. Hon visste verkligen mycket på det här området, och jag frågade henne om hur viktigt det var att hantera ”Bakåt”-knappen i webbläsaren eftersom alla nu jobbar med AJAX som i grund och botten är en konflikt med att hantera historik i webbläsaren. Hon refererade direkt till undersökningar som gjorts på området, bl.a. av Google att detta var ett ”Non issue” dvs irrelevant av den enkla anledningen att AJAX-gränssnitten ska göras så självklara att man inte har några behov att gå tillbaka inom ”applikationen”. Hon menade att man eftersträvar gränssnitt som liknar applikationer i operativsystemet och där existerar inte ”Bakåt” funktionen. Hon rekommenrade därfrör att inte lägga ner några tid och resurser för att lösa ”Bakåt” knappen, utan man skulle hellre lägga denna tid på att göra ett bättre AJAX gränssnitt. Goda råd, när jag tänkte efter stämde det fullständigt med mina erfarenheter – konstigt att man själv inte såg det ur det perspektivet från början.

En viktig detalj som Theresa påpekade för webbutvecklare var att det fanns redan utarbetade bästa principer för hur ett användaggränssnitt ska göras med AJAX, stora bolag som Google med bl.a. sin populära GMail (AJAX) har redan plöjt ner en massa resurser på att ta fram bästa lösningarna. De finns publicerade och Theresa lovade att lämna över presentationen till han som skötte webbsidan på ovan angivna länk, så den kommer väl upp där om några dagar förhoppningsvis.

Sammanfattningsvis tyckte jag konferensen var givande för mig.

{ 0 comments }

Min syn på att ta betalt för innehåll som affärsmodell

maj 20, 2009

Just nu är det mycket diskussion kring ämnet att ta betalt för att få tillgång till innehåll på sajten när tidningsbranschen även i Sverige börjar få kalla fötter. Antagligen har Rupert Murdoch sockrat tankarna kring affärsmodellen med att ta betalt genom sin tydliga position i ämnet. Här ger jag mina synpunkter i den pågående debatten [...]

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