From the monthly archives:

oktober 2008

Byggmedia heter marknadskonceptet i vår nya startup

by Patrik Högberg on 31 oktober 2008

Jag vet hur viktigt det är att man har ett marknadsfokus om man vill skapa en egen grund för ekonomisk utveckling i en startup. Därför har vi ett tydligt fokus på marknaden i vår affärsplan och det innefattar konceptet Byggmedia (www.byggmedia.se) som växte fram under våra brainstormsmöten.

Alla dessa tre sajter som vi snart lanserar inom byggbranschen riktar sig även till annonsörer som täcker alla tre inriktningar och då har vi ett marknadspaket på nätet som vi kallar byggmedia. Byggmedia är främst en sajt för marknaden och där det ska gå att få information om våra produkter och tjänster men även beställa paket.

Tanken är att vi ska utveckla PPC, CPM och register-paket både som självbetjäning (ungefär som Google Adwords) och kundstöd (rapporter och liknande).

Jag anser att i vårt fall så är marknadsbiten den näst viktigaste punkten i affärsplanen efter själva tjänsten/idén i sig och därför kommer den att ha ett betydligt större fokus i denna startup, jämfört med våra tidigare. Vi som jobbar med detta är dessutom väldigt samspelta med våra egna specialiteter som marknad, design och teknik och det känns verkligen som vi är ett killer team för att genomföra denna idé till något stort inom de närmsta åren. Jag kommer i mitten av november berätta mer om vårt team.

På måndag ska jag berätta om ”Principer och förutsättningar att skapa en framgångsrik sajt” där jag kommer bjuda på mina 6 regler/paragrafer som skapar framgångar.

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Byggdags – Vår nya sajt om att bygga hus och renovera

by Patrik Högberg on 30 oktober 2008

Många kunde väl räkna ut vad vår byggsajt skulle heta när jag igår avslöjade vad trädgårdssajten hette antar jag. Just det, den kommer heta Byggdags, www.byggdags.se.

Byggdags ska bli en konsumentinriktad sajt med marknadsfokus eftersom det finns så mycket inom byggbranschen. Jag och min fru har varit i byggsvängen nu i ett par år och det är helt otroligt vilken outforskad marknad det finns där ute på nätet, som entreprenör kan man verkligen dregla. Jag kan uppriktigt inte förstå att ingen har sugit tag i detta tidigare i Sverige, det finns lite konkurrenter däribland byggahus.se, men ingen med den inriktning som jag tycker är rakt in i behoven av de som är i byggsvängen.

Här ska det byggas – fast nu på nätet!

Lite bakgrund till namnvalet:
Det var under september som vi verkligen började ”brainstorma” om olika varumärken och namn på det nya konceptet. Det var svårt att hitta ett gemensamt varumärke som täckte alla tre inriktningar och visste av erfarenhet att man måste skapa en nisch i sin nisch för att lyckas på nätet i dessa tider. Valet var ganska uppenbart att vi var tvugna att hitta enskilda varumärken för varje nisch så jakten har de senaste månaderna varit intensiv hos alla inblandade i projektet. Jag kollade runt bland många bra domännamn och kontaktade en hel del personer som ägde bra namn, en del var själva entreprenörer. Vi erbjöd att köpa vissa domäner för drygt 10 000:- men ingen ville sälja – helt otroligt. En och annan kände att de ville skapa en bra byggsajt med sitt namn och hade ingen tanke på att de får oss som konkurrenter och då borde deras domän bli mindre värd. Men det här är ganska välkänt i Sverige, det är många idealister här, speciellt om man jämför med USA där det är självklart att ett intresse om att köpa en domän alltid leder till förhandling.

Hoppet låg ett tag i september på ett varumärke/domän som jag försökte ”snapbacka” (ett namn på en tjänst där man har möjlighet att köpa upp en utgående domän, det finns lite olika tjänster på nätet för det, bl.a. snapback.se, binero.se osv), men jag förlorade budgivningen för en advokatbyrå som lyckades roffa åt sig domänen. Vi kom tillslut på en hel del egna domäner och varumärken – ett tiotal olika som vi registrerat och nu äger, fast det vi bestämde oss för blev hemochharmoni.se, tradgardsdags.se och som jag idag avslöjade byggdags.se.

Vi har dock ett varumärke till som är minst lika viktigt i konceptet och som syr ihop sammanhanget till ett tydligt affärsområde. Imorgon kommer jag avslöja det…

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Trädgårdsdags heter vår nya sajt om trädgård och växter

oktober 29, 2008

Det blev lite sent idag, men jag lovade och berätta om vad vår trädgårdssajt skulle ha för namn och det blir alltså Trädgårdsdags, www.tradgardsdags.se.
Den här sajten blir superspännande att göra, vi har massvis med intressanta verktyg som just nu håller på att skapas, bl.a. en trädgårdsplan. Fokus kommer ligga på att anlägga en trädgård då [...]

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Read the full article �

Hem och Harmoni heter vår nya inredningssajt

oktober 28, 2008

Idag avslöjar jag vårt namn på inredningssajten, den ska alltså heta ”Hem och Harmoni” och ni kan redan surfa in på adressen nu: www.hemochharmoni.se
Det är Charlotte som mest jobbar med det konceptet och vi är i full färd att lägga in alla godsaker (verktyg) i utvecklingsmiljön som jag jobbar med för fullt.
Den här sajten om [...]

Hur jag gör vår startup nu när marknadsekonomin rasat

oktober 27, 2008

Som jag tror många andra entreprenörer kan instämma så är det faktiskt ett väldigt bra läge att starta upp en verksamhet under lågkonjunktur, det är inte lika lätt att skaffa kunder och man måste på olika sätt bygga en liten bättre grund. När sedan ekonomin vänder så har man positionerat sig väldigt bra för att [...]

IVA gav en hyllning till oss entreprenörer igår

oktober 25, 2008

Igår var jag med på IVA (Kungliga Ingenjörsvetenskapsakademien) sammankomst där man bl.a. delade ut guldmedaljer till framstående forskare, ja det var alltså H K H Prins Carl Philip som överlämnade priserna i Stockholms konserthall. Sedan var det bankett i Stockholms Stadshus med en middag av nobel-karaktär.
Jag blev väldigt positivt överraskad kring det som berättades i [...]

Hur ska man tackla konkurrens i en startup

oktober 23, 2008

Det är sällan någon startar upp en ny sajt med en helt unik idé, oftast handlar det om en förbättrad affärsidé från antingen andra eller sig själv.
Jag är en person som mest vill förbättra och emellanåt kommer jag på helt unika saker som jag blir väldigt uppslukad av. Många av dessa idéer tror jag från [...]

Vikten av responsiv webbplats vs tjäna pengar

oktober 22, 2008

Tänkte skriva lite om vikten av att det måste hända något direkt när man klickar på länkar i sajten för att det ska kännas bekvämt att stanna kvar. Jag jobbar oftast med sajter som har många besökare och är beroende av att de stannar där så länge som möjligt och då är det av ytterst [...]

Releaseplan för Bygg, inredning och trädgård

oktober 21, 2008

Jag gillar att skapa förväntningar så ”here goes”:
Våra nya sajter kommer alla att ha premiär 1 januari 2009, men innan dess kommer jag släppa en betaversion förmodligen tidigt i december 2008.
Så nu har jag satt piskan på att det ska bli av och jag ska göra mitt yttersta för att hålla denna ”Deadline”.

1 januari 2009 [...]

Den tredje sajten i vårt nya koncept är…

oktober 20, 2008

Jag lovade i fredags att idag avslöja den tredje sajten som ska vara handen i handsken i det koncept vi kommer att lansera framöver.
Det blir en sajt som handlar om tomt och trädgård – det var väl inte så svårt att gissa när jag redan berättat om sajten vi ska lansera för de som köper [...]

← Previous Entries

oktober 2008

Byggmedia heter marknadskonceptet i vår nya startup

Byggdags – Vår nya sajt om att bygga hus och renovera

Trädgårdsdags heter vår nya sajt om trädgård och växter

Hem och Harmoni heter vår nya inredningssajt

Hur jag gör vår startup nu när marknadsekonomin rasat

IVA gav en hyllning till oss entreprenörer igår

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Vikten av responsiv webbplats vs tjäna pengar

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Den tredje sajten i vårt nya koncept är…

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